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Project Peak: Kraft's £11.7bn desire for Cadbury
1 February, 2010
It took almost five months, but the world’s second largest food manufacturer after Nestle has beaten Ferrero and Hershey to buy the 185-year old British iconic confectioner. Rather than the strength of Cadbury’s defence, Kraft’s success so far may ironically have had more to do with its largest shareholder, Warren Buffett, urging Kraft’s management not to overpay using the company’s “undervalued” stock. Cadbury shareholders, however, could still vote down the deal.
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2009 bid volume halvesThe average premia over the target share price one day and one month before the offer or bid talks were announced were 58% and 68% respectively, compared with the equivalent third-quarter one-day and one-month averages of 65% and 56%.read more |
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